The Peninsula entrusted Carbon with developing a global campaign that united the brand’s twelve ultra luxury properties under one universal theme, while shining a light on Peninsula employees and their unique personal stories that fuels the unparalleled guest experiences they create. The brief was to create something emotive, raw and captivating that the audience could relate to on a human level.
In this his 4 year episodic campaign we gave each character a monologue that was true to their unique backstories and their relationship to their host cities. To emulate the deeply personal stories being told we imagined a style and tonality that played to a universal theme at campaign level, while ensuring each film had an authentic visual identity that was representative of the individual narrative. Each year we develop 3 new hero films supported by a portfolio of beautifully executed photography.
