The Niccolo Hotels rebrand video was created to showcase the brand’s positioning as “Destinations of Contemporary Chic”, bringing its distinctive approach to luxury hospitality to life. The film highlights Niccolo’s core brand pillars while showcasing three of its leading properties across China, reflecting the diversity of its guests and appealing to both domestic and international travellers.
To capture the essence of the Niccolo experience, we recreated a day in the life of its guests, demonstrating how they can make each stay uniquely their own. From sunrise to sunset, the film moves through the hotel experience and its extensive range of ancillary services, revealing the many ways guests can discover, relax, dine and immerse themselves in each destination.
The creative direction called for a modern, contemporary and sophisticated visual language that reflected Niccolo’s luxury positioning while connecting with its growing audience of younger, affluent travellers. Through cinematic storytelling and an elevated visual style, the film brings together the brand, its properties and the guest experience to create a compelling expression of contemporary luxury in China.
