As an established video production house with more than a decade of experience in the region, we understand the diverse needs, preferences and cultural nuances of audiences across Singapore and Southeast Asia. Our clients include leading brands such as Sephora, Marina Bay Sands, Secretlab and Razer.
Our in-house team in Singapore produces everything from brand films and television commercials to social-first content, corporate videos and employer branding films. Below are four examples showcasing different types of video projects we have recently produced for clients across the region.
When Sephora was looking for a creative production partner with a strong understanding of Southeast Asian consumers, they turned to us. While holiday campaigns are traditionally sales-focused and transactional, Sephora saw an opportunity not only to showcase its best seasonal offers but also to strengthen brand perception through a unifying creative theme.
The campaign we delivered spanned concept development, creative and art direction, live-action production and post-production. Activated across Australia, New Zealand, Southeast Asia and China, it was built around one universal theme: Joy.
We created Joy Comes in Stripes, a campaign that transformed Sephora’s iconic striped shopping bag into a symbol of the joy that arrives before a gift is even opened. The idea was brought to life through an integrated 360° campaign spanning television, social media, digital out-of-home advertising and in-store retail assets. The objective was to create one cohesive holiday story that would resonate across markets while strengthening Sephora’s emotional connection with younger beauty shoppers and gift-givers.
CGI and animation give brands complete creative control over every frame, allowing them to create visually compelling content that works just as effectively on building-sized digital screens as it does on mobile devices.
Our in-house motion designers specialise in 2D, 2.5D and 3D animation, developing films tailored to different formats and environments, from social media feeds to large-scale digital out-of-home (DOOH) displays on landmark buildings.
For Marina Bay Sands, we developed a Chinese New Year campaign celebrating the Year of the Fire Horse, centred on the creative concept With Blazing Spirits. Inspired by modern Chinese ink painting, the film follows the legendary Thousand-Mile Horse, a symbol of courage and progress, brought to life through a combination of 2.5D and 3D animation.
The campaign included a hero video for social media, a fake out-of-home (FOOH) execution and a digital out-of-home (DOOH) version designed for the resort’s external screens. The result was a visually distinctive festive campaign that honoured Chinese traditions while reflecting the sophistication and creative ambition of the Marina Bay Sands brand.
The features that make a new product worth buying are not always visible from the outside. By combining live-action filming with CGI, we create product launch films that showcase how a product fits into everyday life while revealing the technology, engineering and innovation behind it.
Singapore-based Secretlab approached us to produce the hero film for the global launch of its TITAN Evo gaming chair. The objective was to strengthen Secretlab’s positioning as a leader in high-performance ergonomic seating. Featuring gaming legend Faker, the film combined cinematic live-action footage of the chair in use with CGI sequences that revealed its internal mechanics, adjustability and ergonomic support features.
The result was a visually compelling product launch film that brought the chair’s design and technical innovations to life, generating more than 4.5 million views on YouTube alone.
For many international brands, Singapore serves as a strategic gateway to Southeast Asia. Its geographical proximity to neighbouring markets, access to a diverse talent pool and highly developed economy make it an ideal base for businesses looking to expand across the region. With many multinational corporations also choosing Singapore as their regional headquarters, there is a growing need for creative content that resonates with audiences across different countries and cultures. As a Singapore-based video production agency, we are well positioned to support brands in their regional expansion, developing brand films that communicate their value proposition while allowing for localisation across individual markets.
To support Lalamove’s expansion across Southeast Asia and Latin America, we created a 90-second animated brand film introducing the delivery platform, its services and its key benefits to new audiences. Using a bright, stylised world of animated characters and landscapes, we developed a visual narrative that could resonate across different cultures and markets. A suite of campaign key visuals extended the creative concept across Lalamove’s other marketing touchpoints, helping the brand establish a consistent identity as it entered new markets.
As an end-to-end video production house in Singapore, we manage everything from creative concept development and storyboarding to on-location filming at iconic Singapore landmarks and post-production. Working as one integrated team, we develop scripts, lead creative and art direction, oversee filming and handle the entire post-production process. For marketing teams, this means one brief, one point of contact and one budget covering the entire campaign.
We begin with the business objective, the audience and the markets the campaign must reach. You then receive a creative idea with a script or treatment, and a deliverables list that sets out every film, format and version by market and channel.
Once the idea is approved, we cast talent, book crew and locations, and arrange any filming and drone permits. Live-action scenes are filmed on the agreed shoot days, while CGI and animation move from style frames to the full build, with review points agreed in advance.
Our editors, colourists, sound designers and motion designers finish the master film. We then produce the cut-downs, aspect ratios and platform versions on the deliverables list, and deliver files ready for broadcast, social media, digital screens and in-store displays.
Campaign films from our portfolio.
Yes, we have an in-house team based in Singapore and also leverage our Hong Kong based team for more complex projects.
The cost depends on what has to be made and for how many markets. The main drivers are shoot days, crew size, talent fees and usage rights, locations and permits, the length of any CGI or animation, and the number of versions and languages. We quote against the deliverables list agreed in the first stage, so you can see what each extra market or version adds to the budget.
The schedule depends on the approvals your markets need, the number of shoot days and how much CGI or animation the film includes. Festive campaigns cannot move their launch date, and Chinese New Year falls on a different date each year, so the production window changes from year to year. Our producers build the timeline backwards from your on-air date and flag early any deliverable that needs a head start.
Filming in Singapore’s parks and nature reserves always needs a permit: NParks requires one for all filming and commercial photography, with applications due at least one month before the shoot. Filming at private properties needs the owner’s permission, and filming at commuter facilities such as bus stops and overhead bridges goes through the Land Transport Authority. We identify every permit during location scouting and arrange them in pre-production.
Yes. Commercial drone filming in Singapore needs a Class 1 Activity Permit from the Civil Aviation Authority of Singapore (CAAS), which is only valid together with a UA Operator Permit. Drone cinematography is part of our live-action production, and we arrange the licensed operator and the permits as part of the schedule, so aerial shots are confirmed before the shoot day.
Yes. Multi-language localisation and subtitle creation are part of our post-production. We can deliver versions in Singapore’s other official languages (Malay, Mandarin and Tamil) and in the languages of other markets in your campaign. Where dialogue or on-screen text changes between languages, we plan those scenes at the script stage so each version still feels written for its audience.
Yes. International production management is part of our live-action service, so shoots in other markets can be planned and run as part of the same campaign. Carbon also has teams in Hong Kong and London that projects led from Singapore can draw on.
A short brief is enough to begin: what the video should achieve, who it is for, which markets and channels it will run in, and the launch date. Your brand guidelines, any existing footage or product files, and a budget range help us propose the right scale of production. From there, we come back with questions and a first view of the approach.
Yes, we have an in-house team based in Singapore and also leverage our Hong Kong based team for more complex projects.
The cost depends on what has to be made and for how many markets. The main drivers are shoot days, crew size, talent fees and usage rights, locations and permits, the length of any CGI or animation, and the number of versions and languages. We quote against the deliverables list agreed in the first stage, so you can see what each extra market or version adds to the budget.
The schedule depends on the approvals your markets need, the number of shoot days and how much CGI or animation the film includes. Festive campaigns cannot move their launch date, and Chinese New Year falls on a different date each year, so the production window changes from year to year. Our producers build the timeline backwards from your on-air date and flag early any deliverable that needs a head start.
Filming in Singapore’s parks and nature reserves always needs a permit: NParks requires one for all filming and commercial photography, with applications due at least one month before the shoot. Filming at private properties needs the owner’s permission, and filming at commuter facilities such as bus stops and overhead bridges goes through the Land Transport Authority. We identify every permit during location scouting and arrange them in pre-production.
Yes. Commercial drone filming in Singapore needs a Class 1 Activity Permit from the Civil Aviation Authority of Singapore (CAAS), which is only valid together with a UA Operator Permit. Drone cinematography is part of our live-action production, and we arrange the licensed operator and the permits as part of the schedule, so aerial shots are confirmed before the shoot day.
Yes. Multi-language localisation and subtitle creation are part of our post-production. We can deliver versions in Singapore’s other official languages (Malay, Mandarin and Tamil) and in the languages of other markets in your campaign. Where dialogue or on-screen text changes between languages, we plan those scenes at the script stage so each version still feels written for its audience.
Yes. International production management is part of our live-action service, so shoots in other markets can be planned and run as part of the same campaign. Carbon also has teams in Hong Kong and London that projects led from Singapore can draw on.
A short brief is enough to begin: what the video should achieve, who it is for, which markets and channels it will run in, and the launch date. Your brand guidelines, any existing footage or product files, and a budget range help us propose the right scale of production. From there, we come back with questions and a first view of the approach.
