Secretlab has built a reputation for high performance gaming chairs, but they’re also high-quality ergonomic designs backed by research. For the Titan Evo's launch campaign, we created a hero video to showcase how Secretlab combines gaming expertise with modern ergonomics, providing comfort and support for all-day use. The aim is to position Secretlab as a leader in ergonomic innovation for anyone seeking a chair that adapts to their lifestyle. A global product launch with our creative at the forefront.
To communicate Secretlab’s shift from gaming-only chairs to high-performance ergonomic designs, we created a video blending live-action and CGI with global gaming superstar, Faker as the cmapaing's hero. The video highlights the chair’s technical features – We combined sleek, realistic shots of the chair in use with dynamic CGI animations to visualize the internal mechanics and features like adjustability, support, and comfort.
This campaign exceeded 4.5 million views on Youtube alone.
