Secretlab has built a global reputation for high-performance gaming chairs. With the launch of the TITAN Evo, the brand set out to demonstrate that its expertise extends beyond gaming, combining performance-driven design with advanced ergonomics and research-backed innovation.
For this global product launch, Carbon created a hero film designed to reposition Secretlab as a leader in high-performance ergonomic seating, demonstrating how the TITAN Evo delivers the support, adjustability and comfort needed for gaming, working and everyday life.
Featuring global gaming superstar Faker as the face of the campaign, the film combined cinematic live-action with dynamic CGI to bring the product’s technology to life. Sleek product shots showcased the chair in use, while CGI sequences revealed its internal mechanics and engineering, highlighting key features including ergonomic support, adjustability and comfort.
The creative approach allowed us to communicate complex product benefits in a visually engaging and accessible way, reinforcing Secretlab’s evolution from a gaming chair specialist into a broader leader in ergonomic innovation.
As a global product launch, the campaign placed creative storytelling at the forefront of Secretlab’s brand and product communication, delivering strong international reach and engagement.
The hero film generated more than 4.5 million views on YouTube alone.
