THE BRIEF
For Sephora Holiday 2025, the client required a suite of retail key visuals to bring the campaign to life across physical stores in multiple regions.
The objective was to spotlight best-selling products across makeup, skincare, fragrance and haircare as ideal holiday gifts, while ensuring the visuals remained consistent with the broader campaign platform. In addition, dedicated storefront visuals were needed to create strong seasonal visibility, raise awareness of the holiday campaign and entice shoppers to step into Sephora stores.
OUR SOLUTION
We developed a series of high-impact retail key visuals that hero Sephora’s most giftable best sellers across categories, designed to capture attention in-store while reinforcing the excitement of holiday gifting.
Each visual balances product storytelling with festive campaign aesthetics, allowing different regions to feature relevant hero products while maintaining a cohesive global look. Complementing these were storefront campaign visuals that act as bold entry points to the Sephora holiday experience, drawing shoppers in and immediately signalling that the season of gifting — and joy — begins the moment they step inside.
Deliverables included curated KVs and size adaptations for SEA, AUNZ & CN.
