Working with M.A.C Cosmetics to re-invigorate the MAC Lightful C3 range for 2021 we worked with Blackpink’s Lisa as the face of the campaign. A global campaign that needed to resonate with varying audiences across across the UK, Europe, US and APAC
Carbon amplified the launch of Lightful C3 across multiple channels and media through a wide range of campaign assets, including videos, in-store visuals, AR experiences, social media content, eDMs, Google ads, and offline initiatives. The comprehensive campaign captivated audiences and generated excitement at scale.
