Hyatt Hotels partnered with Hyrox for an exclusive promotion for all their APAC Hyrox participants. Hyatt tasked Carbon with creating a social media-focused video to promote the special offer featuring Hong Kong fitness influencer Ryan Cheung.
Over the course of a 2-day shoot, we worked with the Hyatt team to capture the offerings at various Hyatt hotels, including fitness, F&B, and wellness, transforming the Hyrox race into a race-cation. By collaborating with different Hyatt locations in Hong Kong, we showcased various facilities to attract Hyrox competitors, enhancing their experience during the competition.
