Hyatt Hotels partnered with HYROX to offer an exclusive promotion to participants across the APAC region, and commissioned Carbon to create a social-first campaign that brought the offer to life. Featuring Hong Kong fitness influencer Ryan Cheung, the campaign was designed to connect with the HYROX community and position Hyatt as the ideal destination for athletes looking to turn race day into a complete travel experience.
Across a two-day production, Carbon worked closely with the Hyatt team to capture the breadth of experiences available across Hyatt hotels in Hong Kong, spanning fitness, food and beverage, and wellness. The creative concept transformed the traditional race experience into a “race-cation”, combining high-performance training and competition with recovery, relaxation and discovery.
Filming across multiple Hyatt locations allowed us to showcase the range of facilities and experiences available to HYROX participants, creating engaging social content that encouraged competitors to extend their stay and experience more of what Hyatt has to offer.
The resulting campaign brought together sport, travel and lifestyle through dynamic, social-first storytelling, helping Hyatt connect with a highly engaged fitness audience across APAC.
