Gaming is one of the important sectors within Tencent's business. The Tencent global corporate communications team tasked Carbon with creating a series of videos featuring gaming talent from various countries, to demonstrate the positive impact gaming has had on the lives of these individuals.
For the first episode, we partnered with The Centre for Educational Innovation in New York to interview the Director, Educator, and their students. Together, we explored how esports and gaming can profoundly influence design, leadership, and entrepreneurship, equipping youths with the tools they need for a brighter future. A perfect example of how storytelling is fused into corporate communications content to tackle complex subject matter and deliver key messaging in more resonating ways.
