To celebrate the return of the hit sci-fi series Stranger Things, M·A·C Cosmetics launched a limited-edition collection inspired by the show’s distinctive visual world. Carbon was commissioned to create an extensive global product content toolkit to support the launch and bring the collection’s bold, nostalgic and otherworldly identity to life.
The creative challenge was to capture multiple layers of the Stranger Things universe within a cohesive, from the unmistakable nostalgia of the 1980s and the contrast between the Human and Upside Down worlds, to the collection’s vibrant, subversive colour palette and the eerie, mystical atmosphere of the series.
Carbon developed a dynamic visual language that fused beauty product storytelling with the distinctive aesthetic of Stranger Things. Through playful compositions, atmospheric visuals and bold product-focused content, we created a suite of assets designed to showcase the limited-edition collection while maintaining the excitement and cultural relevance of the franchise.
The resulting content toolkit gave M·A·C a flexible suite of global campaign assets for use across digital, social and retail channels, transforming the worlds of Stranger Things into an engaging and visually distinctive beauty experience.
