To mark the launch of its first-ever essence, The Ordinary approached Carbon to create a hyper-realistic 3D product animation for the new Multi-Active Delivery Essence.
Our challenge was to create a captivating 15-second film that showcased the product and its skincare benefits while remaining true to The Ordinary’s distinctive visual identity. The animation needed to communicate hydration, conditioning and enhanced skincare absorption through a beautifully crafted visual experience, celebrating an important new product launch for the global skincare brand.
We created a hyper-realistic 3D animation that brings the Multi-Active Delivery Essence and its lightweight, hydrating formula to life through precise product rendering, fluid simulation and considered motion design.
Working within The Ordinary’s minimalist brand aesthetic, we used advanced CGI and simulation techniques to visualise the essence’s hydrating and conditioning qualities while creating a sense of fluidity, luminosity and movement around the product.
The result is a refined and visually striking beauty product animation that balances technical precision with creative craft, transforming the product’s skincare benefits into a compelling 15-second visual story designed for digital audiences.
