Celebrity hairstylist Kim Robinson has spent five decades at the forefront of beauty, bringing his expertise in Asian hair and styling to the KR Brand and a new generation of luxury hair technology.
For the launch of the REMI+ Plasma Dryer, Carbon was tasked with creating a high-impact hero film that would position the product at the intersection of beauty, technology and luxury. Targeting a new generation of professional women across Asia, the campaign needed to showcase the REMI+ as more than a hair tool, presenting it as a premium expression of performance, confidence and contemporary beauty.
We created the hero film entirely using generative AI, combining cutting-edge technology with a sense of human warmth and premium beauty.
At the heart of the film is a futuristic robotic character with a subtle Asian-inspired aesthetic, reflecting Kim Robinson’s deep connection with Asian beauty and creating a distinctive visual world around the REMI+ Plasma Dryer. A refined, minimalist environment keeps the focus firmly on the product, while considered movement, lighting and composition elevate its premium design.
The result is a striking AI-generated beauty campaign that brings together innovation, luxury and creative craft, helping reframe the Kim Robinson brand for a younger generation while positioning the REMI+ Plasma Dryer as a new expression of beauty technology and confidence across Asia.
