Lendo, one of Saudi Arabia’s leading FinTech companies, approached Carbon to create an engaging explainer video that would demystify crowdfunding and demonstrate its potential to contribute to the growth of the local Saudi economy.
The challenge was to make a complex financial concept accessible to audiences unfamiliar with crowdfunding. Working closely with Lendo, we developed a clear narrative that broke down the fundamentals of crowdfunding, explained how the process works and highlighted the benefits it can offer businesses, investors and the wider economy.
To bring the story to life, we combined live-action production with dynamic 2D and 3D animation. The result is a visually engaging FinTech explainer video that uses creative storytelling to simplify complex information while communicating Lendo’s role within the evolving Saudi financial landscape.
The project was managed remotely by Carbon’s Hong Kong team, with live-action production taking place in a large-scale filming facility in China. This cross-market production approach enabled us to bring together strategic, creative and production expertise across the region to deliver a polished and impactful brand film for Lendo.
