THE BRIEF
Lendo, one of the largest FinTech companies in Saudi Arabia, approached Carbon to create a video explaining the concept of crowdfunding. They intended to combine animation with live-action shooting to produce a lively and engaging video that effectively elucidates how crowdfunding works and its potential contributions to the local Saudi economy.
THE SOLUTION
In an effort to explain the concept of crowdfunding for consumers unacquainted with it, our collaboration with Lendo focused on outlining the fundamental messaging and intricate processes involved in crowdfunding. This video contains a diverse creative components, encompassing the utilisation of both 2D and 3D animations alongside live-action shooting. The resulting video was beautifully crafted to effectively communicate and showcase the overarching idea and manifold benefits that crowdfunding brings to the table.
