To launch its new Employee Value Proposition, DFS enlisted Carbon to create two films for a global internal event: a captivating 60-second brand sizzle and a 90-second Employee Stories film designed to bring the four pillars of its EVP to life.
Building on DFS’s fresh new brand identity, we blended animation with live action and interviewed four employees from across the business. Through their personal stories and experiences, we captured the opportunities, perspectives and sense of possibility at the heart of the new EVP, bringing DFS’s new tagline, “a world of possibilities,” to life in an authentic and human way.
