As part of a wider APAC launch strategy, Content Guru tasked Carbon with adapting existing customer success stories into versions which would work across Japan. Targeted to both future potential customers and partners/governmental delegates.
Beyond just translating the films, our solution was to visually adapt the existing live footage from being very UK-centric to adopting a more culturally nuanced look and feel. We achieved this by converting the films into anime style stories which drove higher engagement and impact locally.
