Lalamove needed a promotional video that could launch its loyalty programme across markets.
The video had to demonstrate the mechanisms for earning points, the offerings and the categories consumers could redeem from – while at the same time engaging viewers.
We came up with a fun, 2D animation approach. For the art direction, we created an interesting style based on the brand colours of Lalamoves, featuring characters, alluring scenes and dynamic animation. The video was informative while also being entertaining, and it successfully communicated the information about Lalamove’s rewards programme across Asia.