Razer commissioned Carbon to create a product launch film for Project Motoko, a next-generation wearable AI built into a headphone form factor.
The film introduced a new vision for wearable AI: powerful, context-aware, and seamlessly embedded into everyday life. It had to demonstrate Motoko’s real-world utility across productivity, lifestyle, social situations, and gaming, while positioning Razer at the forefront of AI-native hardware innovation.
Carbon delivered the project end-to-end, from ideation and narrative development to live-action production, CGI and post.
We grounded the story in real-life use cases to make the technology feel intuitive and immediate: summarising content on the go, guiding DIY fixes, assisting with cooking, correcting workout form, recognising social context, and delivering tactical gaming support in real time.
By framing Motoko as a silent, ever-present companion, the film positions the product not as futuristic tech, but as a natural extension of how users see, think, and move through the world.
