Prudential’s Customer Experience team partnered with Carbon to create a series of two 2D animated films designed to challenge common misconceptions about customer behaviour and bring key customer experience insights to life in an engaging, accessible way.
The brief was to make complex CX insights memorable and easy to understand, using humour and visual storytelling to challenge assumptions and encourage teams to think differently about real customer behaviour. Each episode was supported by a punchy one-page infographic, distilling the key insights into clear, shareable takeaways for internal audiences.
Carbon managed the project end-to-end, from creative ideation and concept development through to scriptwriting, animation and final delivery. We developed a bold American comic-book-inspired visual style, combining expressive character animation, vibrant graphics and energetic storytelling to maximise engagement and cut through internal communications.
The result was a high-energy internal communications toolkit comprising two animated episodes and two supporting infographics, transforming myth vs. reality into memorable, practical CX content that could be easily shared and applied across Prudential’s teams.
