With the launch of the new Total Plaque Release toothpaste, Colgate commissioned us to create an animation to introduce the new product and how it helps fight plaque and improve gum health.
To create more engaging content that stood out in this space, the Carbon team used their experience working with the beauty industry to position the new toothpaste launch as a beauty product instead of the typical oral hygiene care product. We visualised the plaque formation and breakdown, borrowing the colorful pixels from their product branding to show the toothpaste’s effectiveness and to create eye-catching visuals.
Primarily used for IG, Youtube Ads and in-store display, the content was so well received that it was displayed as a flagship piece in their APAC HQ office lobby.
