Razer Edge 5G

The Brief

Our task was to introduce the highly-anticipated Razer Edge: a handheld Android gaming device designed to be the best there ever was. The Edge 5G is a console-quality controller for Android games and Xbox Game Pass.

Our Solution

We did so within a 30s 3D animation: creating a science fiction universe. In this concept, we focus on the harmonious relationship between Razer Edge 5G, Verizon Network and all the different games that come together to deliver the best gaming experience, even on the go. Widespread connectivity is the recurring theme. We connected the dots to develop a main element in our visual language for this video – lines. Whilst also considering the universal design aspect, we built an abstract space by representing complex systems in a more simplified manner.

Our Role

Touchpoints

  • Web
  • Socials
  • Mobile