Oceans Tomorrow - Jonathan Cybulski

The Brief

National Geographic commissioned Carbon to create a series of vignettes for their Oceans Tomorrow series that raise awareness of the ongoing decimation of Hong Kong’s marine life. Each vignette was to bring the story of a National Geographic Explorer based in the city to the forefront, sharing their unwavering commitment to driving positive change and rejuvenating the intricate eco-system that allows underwater life to flourish.

Our Solution

Using innovative land, air, and sea production tools, we captured life from the three primary planes on which all life exists. We catalogue the duality of our Explorers’ lives as they navigate between academic settings and the natural environment. With just 3 minutes for each video, we had to ensure every second counted. In the first vignette, we follow Dr. Jonathan Cybulski and his research into protecting and restoring Hong Kong’s coral population.

 

Watch the second vignette with Stan Shea here.

Watch the third vignette with Laurel Chor here.

Our Role

Touchpoints

  • Web
  • Mobile
  • Social
  • Cinema