Lightful C3 2022

The Brief

Working with Estee Lauder to re-invigorate the M.A.C Lightful C3 range for 2021, Blackpink’s Lisa was chosen as the face of the campaign.

Our Solution

A combination of CG animation and a lush pink set design created a high-impact visual story of the Lightful C range. Bringing together celebrity lead live action and complex animation requires meticulous attention to detail.

Our Role

  • Concept development 
  • Creative Direction
  • Live Action Shooting (Directing remotely)
  • 3D Animation 
  • Post-production
  • Marketing campaign collaterals


  • OOH
  • In-store
  • Online
  • Social Media