pandapro HK

The Brief

foodpanda Hong Kong celebrates the second anniversary of its pandapro subscription programme with a widespread campaign across the city to continuously grow its adoption rate among existing and new foodpanda users.

Our Solution

In the 30-second TVC, we recreate iconic locations and foods well-loved by local audiences. Pulling from the shared collective experience of Hong-Kongers creates a commercial that connects and resonates with its target audience, drawing them into foodpanda’s world and inspiring viewers to take action.

Our Role


  • TVC
  • OOH Digital
  • Online
  • Social Media