AIA Healthiest Schools

THE BRIEF

We jumped at the opportunity when 160/90 asked us to help people live healthier, longer & better lives. 

160/90 developed a campaign concept for an AIA initiative and asked us to help them bring it to life. The programme’s objective is to promote healthy lifestyles among students ages 5-16 years old by providing free, curriculum-linked resources for teachers and students within the four key pillars of healthy living: healthy eating, active lifestyles, mental wellbeing, and health sustainability.

 

OUR SOLUTION

We took the challenge to create a series of 9 impactful 2D animated shorts based on stories from the winning schools across APAC, to inspire others to help students lead healthier, longer, better lives. Using soft colours and fluid transitions that carries the journey from scene to scene, we brought a warmth to the very important messages behind this initiative.

Our Role

Touchpoints