Carbon Invites Spikes Asia attendees to the AI Playground

20 March, 2024

Under the glittering lights of Spikes Asia, Carbon unveiled an “interactive playground” — a custom-built piece of creative tech developed by our own Creative Technologist, Eranio Petruska and our team of expert 3D simulators. This installation featured a large digital screen that created the illusion of a vast, immersive abstract ball pit. With hues of pink and purple, the virtual balls moved in harmony with the movements of the antagonist, thanks to advanced AI technology that tracked and responded to human presence in real time. This not only captivated the audience but also sparked curiosity about the endless possibilities of integrating such technology into various domains.

3D live rendered by UnReal Engine

The backbone of the experience is Unreal Engine, a state-of-the-art tool for real-time 3D creation. This technology, combined with machine learning algorithms that map human landmarks from video feeds, showcased a significant leap towards creating more intuitive and engaging human-computer interactions and endless possibilities for brands to use more interactive touchpoints to drive audience engagement. 

The event itself was a melting pot of innovation and tradition. It was the first Spikes Asia gathering since the COVID-19 pandemic, offering a more intimate and warm setting that fostered deeper conversations and connections among attendees. According to Kelly Chin, Business Director of Carbon’s Singapore office, this year’s content veered more towards cultural insights rather than a sole focus on AI, reflecting a diverse range of interests and discussions that resonated with the attendees.

Managing Director Jessica Triffitt’s reflections on the event underscored the broader implications of AI and technology on the creative industry. With insights from industry leaders like Sir Martin Sorrell, the discussions at Spikes Asia painted a picture of a future where technology, particularly AI, plays a pivotal role in transforming the industry. From visualisation and copywriting to data analysis and media planning, AI is poised to redefine the landscape of creative work.

Moreover, the festival served as a reminder of the importance of adaptability and the willingness to embrace change. As the industry navigates through these transformations, the ability to innovate and apply technology creatively, as demonstrated by Carbon, will be key to staying ahead.

Carbon’s participation in Spikes Asia was not just a demonstration of technological prowess but a call-to-action for the creative industry. As we stand on the brink of a new era shaped by AI and digital innovation, Carbon will seek to play a pivotal role in empowering brands to embrace the intersection of AI innovation, creativity and storytelling.