Spark Actions

The Brief

YouTube Spark Actions aims to inspire business to invest in Youtube advertising. We were given real data to work with and were tasked with creating a straightforward yet effective animation that also sparks action from its viewers.

Our Solution

We designed the stories of Valerie, Prachi and Hiro for Google’s YouTube for Action animation. Through showing a sequence of their daily lives, we depicted how YouTube was able to spark action – anytime, anywhere.

Our Role

  • Concept Development
  • Creative Direction
  • Storyboard
  • 2D animation