Lunar New Year Ident

The Brief

Our dear friend at HBO has reached out to us to create a Chinese New Year greeting ident to excite their viewers of the upcoming CNY festive.  With ‘Happy Lunar New Year’ messaging in mind, the ident has to portray positivity and prosperity in the upcoming lunar calendar.

Our Solution

We adopted a colourful, whimsical and modern approach to welcoming the break of Spring. Skewing away from the traditional Chinese New Year red, we approach it with a soothing pastel palette to illustrate the many joys of life and happiness leaping into the Lunar New Year.

Our Role

  • Concept Development 
  • Design & Animation


  • Television Broadcast
  • Digital Platform