Peninsula Perspectives - Bangkok

THE BRIEF

The Peninsula Hotels entrusted Carbon with developing a global campaign concept that united the brand’s properties under one universal theme but shone a light on the domestic market hotel staff. The brief was to create something emotive, raw and captivating that the audience could relate to on a human level. 

OUR SOLUTION

In season 2 of this 4 year campaign we continued the episodic approach to the creative, giving each character a monologue that was true to their unique backstories and their relationship to their host cities. To emulate the deeply personal stories being told we imagined a style and tonality that played to a universal theme at campaign level, while ensuring each film had an authentic visual identity that was representative of the individual narrative. Each year we develop 3 new hero films supported by a portfolio of beautifully executed photography.

Our protagonist for The Peninsula Bangkok is Trerat Sumranchit – Landscape Manager. Trerat’s path to the hotel has been as organic as the natural world that she chooses to thrive in. From an early age mother nature guided her heart and mind. Her life is now dedicated to reconnecting others to the wondrous beauty that surrounds us and the restorative powers of the rich botanical gardens she tends to at The Peninsula Bangkok.

Our Role

  • Concept development and storytelling
  • Creative & Art Direction
  • Script/copywriting
  • Video production
  • Photography creative development

Touchpoints