MADE

THE BRIEF

The Ordinary was set to launch its first-ever essence, and Carbon was tasked with creating a 15-second hyper-realistic 3D animation to showcase the product, highlight its benefits, and celebrate this iconic moment for The Ordinary.

OUR SOLUTION

To align with the brand’s aesthetic and identity, we developed a hyper-realistic 3D animation that presents the Multi-Active Delivery Essence as The Ordinary’s hydrating and conditioning essence—designed to prime the skin for optimal skincare absorption. This lightweight formula nourishes the skin, delivering all-day hydration and luminosity. Additionally, advanced simulation techniques were utilised in the production to create a visually captivating and dynamic animation.

Our Role

  • Storyboard
  • Creative Direction
  • CGI & Motion design

Touchpoints

  • Social