My Travel Journal

THE BRIEF

In an exciting first-time collaboration, The Learning Lab and Singapore Airlines have joined forces to introduce “My Travel Journal” – an activity-filled booklet for young explorers. This campaign, running throughout December, aims to highlight The Learning Lab’s innovative approach to education and to announce the availability of this engaging booklet on all Singapore Airlines flights.

 

OUR SOLUTION

To bring this concept to life, we’ve showcased a series of vibrant cities, each linked to a specific activity in the booklet, illustrating the exciting and educational journey that awaits. To complement our captivating master video, we’ve also crafted an engaging landing page on The Learning Lab’s website. This digital space not only introduces the booklet’s rich content but is designed to spark enthusiasm among parents, inviting them to dive into this unique educational experience with their children.

Our Role

  • Concept Development
  • Storytelling and storyboarding
  • Visual and Creative Direction
  • 3D Animation

 

Touchpoints