Bravia XR

The Brief

Sony Bravia introduced a processor that aimed to redefine the TV experience: a chipset that utilizes AI & other innovative technology to replicate the function of human cognition. We were tasked with the challenge of developing Bravia’s first Tech film as a part of their global campaign.

Our Solution

Characterized by distinct qualities and aesthetics, we designed and engineered in 3D, the process of picture and sound enhancement through Cross Analyzation and 5.1.2 Audio Channels. The humanization of this technology acted as the foundation to craft a strong narrative for Bravia to promote its ability to redefine experiences for audiences worldwide.

Our Role

  • Concept Development
  • Creative Direction
  • 3D animation

Touchpoints

  • TV
  • Social Media
  • Web