Singapore Airlines rebranded and refreshed their iconic Batik Motif for the first time in over 50 years and we had the honour of being part of this momentous process. Building on their story, the new batik design and sonic branding, we created the symphony of flowers, bringing to life the 10 native flowers of the city in an artistic rendition of the iconic brand. The rebrand sought to creatively capture the experience of the traveling on the airline, portraying the warmth and heritage of the airline. This spirit is infused into every aspect of the project and we’re happy to have contributed to creating this emotive experience.