Plushcell™ Armrest

The Brief

Secretlab gives users an option to switch out their armrests for the Plushcell™ Memory Foam Armrest Top built with their Cloudswap™ Technology. In the product video, we had a few key selling points to cover and most especially had to capture the actual feel of the armrests.

Our Solution

Designed with ultra-supportive memory foam and soft-touch velour, we really had to visualise these features. We paid particular care to getting the texture of the velour right and made sure they looked as comfortable and smooth on screen as they are in real life.

Our Role

  • Concept Development
  • 3D Animation


  • Web
  • Online
  • Social Media