Titan Evo

THE BRIEF

Secretlab has built a reputation for gaming chairs, but they’re also high-quality ergonomic designs backed by research. For the Titan Evo’s launch campaign, we created a hero video to showcase how Secretlab combines gaming expertise with modern ergonomics, providing comfort and support for all-day use. The aim is to position Secretlab as a leader in ergonomic innovation for anyone seeking a chair that adapts to their lifestyle. A global product launch with our creative generating over 4.5 million view on Youtube

OUR SOLUTION

To communicate  Secretlab’s shift from gaming-only chairs to high-performance ergonomic designs, we created a video blending live-action and CGI. The video highlights the chair’s technical features – We combined sleek, realistic shots of the chair in use with dynamic CGI animations to visualize the internal mechanics and features like adjustability, support, and comfort.

Our Role

  • Concept development
  • Creative & Art Direction
  • Live action production
  • Animation & CGI

Touchpoints