The Brief

Razer commissioned Carbon to help them create a 45 second animated video to launch the new line of ‘Productivity’ products. A completely new direction for the Razer brand, they are targeting a new customer base beyond their hardcore gamer following. 

A demanding undertaking to define a new style while being connected to the core brand, reaching new users from digital nomads to office workers and then covering a suite of primary USP’s including the mobility of the products.

Our Solution

We chose a more clean and contemporary visual tonality that still paid homage to the energy of Razer with dynamic camera movements, a high frame rate and swift transitions. We placed the products into a range of environments demonstrating mobility but also resonating with key customer demographics.

Our Role

  • Concept Development
  • Creative Direction
  • 3D product and environment modelling
  • 3D animation & simulation


  • Social Media
  • Mobile
  • Web