K11 10th Anniversary

The Brief

Our challenge for K11’s 10th anniversary was to take a formal presentation with a slew of information-heavy slides into something awe-inspiring for a public audience.

Our Solution

We broke down K11’s brand values and created a segmented piece that defined their key messages, yet brought the brand’s concept of “artistic convergence” to life in a colourful way. We created a journey through a virtual K11 world showcasing different experiences and bringing through the heritage of the brand. Different styles and techniques where used t create a feel of diversity and uniqueness with each sequence. This was also a mix media execution.

Our Role

  • Concept development 
  • Creative Direction
  • Storytelling
  • 3D modelling
  • 3D animation


  • Social
  • Web
  • Mobile
  • Display & OOH