Footballers' Campaign

The Brief

With the launch of their new football boots, New Balance enlisted the coaching and help of renown footballers Tim Cahill, Aaron Ramsey, and Marouane Fellaini to share their story, demonstrate their expertise, and the performance and quality the boots. Focusing on the technique of the sport.

Our Solution

Using 3D modelling and motion graphics, we highlighted the technical elements of strategy and skill that the athletes bring to the field using their new signature boots.

Our Role

  • Creative Direction
  • Storytelling
  • Design


  • TV
  • Social Media
  • Online