St. Regis Bar

The Brief

The St. Regis Bar rebranded to refocus on their New York roots. Marriott commissioned a video to cover the history behind the iconic bar and its New York-inspired drinks and identity. The video was for internal training purposes before the official launch of the new branding. 

Our Solution

While not our first time working with Marriott, we adopted a different style of animation that drew inspiration from early 1900s newspapers as we captured the cultural backdrop of speakeasies and Prohibition-era New York City.

Our Role

  • Concept Development
  • Creative Direction
  • Storyboard
  • 2D animation