MAC 40 - National Lipstick Day

THE BRIEF

Celebrating 40 years of MAC Cosmetics, the client approached us to create three distinct videos that showcase their most iconic collections and products from throughout the years. The client’s objective is to evoke a sense of nostalgia and excitement by incorporating the fun elements associated with these beloved throwback products.

OUR SOLUTION

By seamlessly integrating 2D and 3D techniques, we developed captivating animations and key visuals for this campaign. Our approach involved crafting unique creative elements for each collection, such as the Disney, Pride, and National Lipstick Day collections. By employing the combination of 2D and 3D techniques, we achieved a remarkable level of creativity throughout the campaign. Here we showcase the NLD hero video…

Our Role

  • Concept development
  • Creative Direction
  • Art Direction
  • 2D animation
  • 3D animation & CGI

Touchpoints