M.A.C Cosmetics’ 2022 Holiday Campaign: Bubbles and Bows, required a series of videos showcasing the range of special sets and kits available for the holiday season. The team had the task of incorporating these elements into the animation in a fun and festive way while still making sure it looked natural.
To create engaging and captivating animations, our designers paid special attention to how bubbles and ribbons move in real life. They studied the way champagne bubbles float upward and how ribbons would flow and fall and used these observations to inform the 3D simulations. Attention to details such as the reflections in the champagne bubbles and the ribbons’ textures elevate the videos into truly sleek and intricate pieces.