Black Panther

The Brief

M.A.C Cosmetics’ Black Panther series celebrates the women of Wakanda, bringing the grace and grit of Wakanda’s warriors to all with this bold and empowering collection.

Our Solution

We immersed ourselves in the world of Wakanda to do this collection justice. Inspired by the Black Panther film, we emulated scenes that evoke empowerment, strength, and resilience. Our team created 3D simulations of the Vibranium sand and the sand from the City of the Dead. Other scenes echo Shuri’s lab and its futuristic architecture. The final video is a tribute to Marvel’s iconic film and a visual celebration of this bold new collection.

Our Role

  • Concept Development
  • 3D Modelling
  • 3D Animation
  • 3D Simulation


  • Web
  • Mobile
  • Socials
  • In-store display