We worked with long-time collaborator Herman Miller once again to create a 3D animation introducing their new Byne system which offers customers the flexibility to design a workspace that suits their purposes and expresses their brand. With a range of styles, colours, and accessories we had to show the different variations in a dynamic and fast-paced video. Through a mix of wide, mid-range, and close-up shots, we were able to showcase the various styles available within the system, and situate the furniture in minimal and sleek environments to help viewers visualise the furniture in a workplace setting.

With just under two minutes of video, we had to give different components – leg style, surface style, screen colours, – enough screen time to show the flexibilities of the system without the video becoming overwhelming or drawn-out, while keeping the overall animation simple and sleek to match Herman Miller’s branding.