In celebration of CNY in 2024, Gemfields tasked Carbon and Gusto Collective with conceptualizing a high-end, technology-driven digital campaign to launch their ruby engagement ring for their brand Fabergé in China. Our goal was to create masterful films by taking our audience on a profound journey with metahuman artist, MonoC and discover the gem of the heart. 


Embarking on a cinematic odyssey, we breathed life into the ethereal realm of Ruby World. Through live action shooting with cutting-edge CGI techniques, our creation allowed our protagonist to unravel the secrets of this fantastical world. As the shimmering gemstones flourished through simulation, the dynamic camera movements unveiled the very heart of the Ruby World, captivating the audience’s imagination. 

Our Role

  • Creative Direction
  • Storyboarding (contributor)
  • Motion design
  • CGI