World of Hallyu

The Brief

With Disney+ launching a new dedicated channel for all things Korean pop-culture related, this campaign aimed to position it as a one stop shop for all K-fans. We were tasked with creating a fun, cool, and relevant promotional video, alongside several KVs that was to be used in a cross-channel campaign across multiple Southeast Asian markets.

Our Solution

We drew inspiration from defining traits that make up Korean pop culture, choosing different visual aesthetics including colours, fonts, shapes and more to celebrate its popularity. Latching onto K-Universe’s goal of becoming the ultimate hub of Korean content on Disney+, we illustrated and animated iconic Korean references that viewers can recognise and relate to, creating an environment and scenes that are uniquely Korean. 


Our Role

  • Concept Development
  • Creative & Visual Direction
  • Creative Strategy
  • 3D Animation


  • Social Media
  • Television
  • Digital OOH
  • Print