Start From Zero

The Brief

Music festivals have a strong culture and following around the globe, but was relatively new in Hong Kong. Hong Kong’s pre-eminent annual music and arts festival, Clockenflap, needed to find a way to engage audiences unfamiliar with festival culture overseas.

Our Solution

To connect with local audiences, Carbon went behind the scenes to spotlight individuals who were critical to the success of the event, allowing them to share their story and what Clockenflap means to them, and more importantly, the community in Hong Kong. In this spot, we feature Dom, a local woodwork craftsman Dom, who founded Start from Zero.

Our Role


  • OOH
  • Online
  • Social Media