Jessica Triffitt Takes the Helm as Regional Managing Director

11 January, 2024


Jessica Triffitt portrait - Content & creative direction

We are delighted to announce the appointment of Jessica Triffitt as our new Regional Managing Director. With an illustrious 20-year career in the media, advertising, and creative services sector, Jessica brings a wealth of experience, having held senior strategic positions in renowned organisations such as Haymarket Publishing, TAG global creative production agency, and 90 Seconds, a global video content creation platform.

In her new role as Regional Managing Director, Jessica will work closely with Carbon’s CEO, Damien Bell, to shape the agency’s long-term strategic roadmap. Her primary focus will be on ensuring that Carbon’s positioning and capabilities evolve dynamically to meet the ever-changing needs of the content and creative services arena. Responsibilities include overseeing the commercial health of Carbon’s businesses in Hong Kong and Singapore, as well as managing day-to-day operations.

With a career spanning two decades, Jessica has played pivotal roles at esteemed organisations:

  • At Haymarket, she played a key role in digitising traditional media offerings and taking them to market in the APAC region.
  • As a regional business leader at TAG, Jessica oversaw enterprise-level regional accounts, delivering large-scale production services and bespoke creative solutions.
  • At 90 Seconds, she served as the Asia MD, successfully establishing and growing the company’s presence across the Asia region.

Expressing her excitement about joining Carbon, Jessica states, “I am thrilled to be part of Carbon’s dynamic team and contribute to its continued vision of becoming a regional leader in offering creative content solutions to domestic and international brands.”