Circles

THE BRIEF

West Kowloon Cultural District Authority (WKCDA) appointed Carbon as the agency to create a brand video to support their rebranding initiative. The brand video is to illustrate the Authority’s mission, vision, value, unique offerings and promises to creating a inclusive cultural environment for the public. 

OUR SOLUTION

From campaign ideation to concept development and execution, Carbon has seamlessly integrated live action and CGI animation into the video. 

Wrapping the video with the captivating concept “Life is a circle,” the story is being told and styled with diverse circle elements at the beginning, leading to a showcase of the authority’s distinct art and culture. This includes their signature landmark, M+ museum, Xiqu Center, Freespace and art park, as well as collaborations with WKCDA  performing artists across a spectrum of artistic disciplines.

 

Our Role

  • Concept Development
  • Copywriting & key messaging
  • Creative Direction
  • Film Direction
  • Live Action Production
  • Animation / CGI

Touchpoints