Holiday '24

THE BRIEF

Sephora asked us to create a festive 360 campaign that captures the joy and spirit of year-end celebrations, positioning Sephora as the go-to beauty retailer for all types of festive gifting. The campaign needed to appeal across SEA region.  Whether it’s indulging yourself or gifting loved ones, Sephora wanted to convey a message of beauty, inclusivity while reinforcing the brand’s positioning as the go-to beauty retailer for festive gifting.

OUR SOLUTION

To bring Sephora’s vision to life, we crafted a festive brunch scene where friends come together to celebrate the holidays. The setting was designed to be warm, joyful, and inviting, reflecting genuine moments of connection and community. To enhance relatability, we featured gift-giving scenarios that everyone could identify with.

Our Role

  • Concept Development
  • Creative & Art Direction
  • Live Action Production
  • Design & Post-production

Touchpoints

  • Online
  • In-store
  • OOH
  • Print