Botanic Panic

The Brief

Full of bright neon colours, we were challenged to bring out the fun and floral character of M.A.C’s 618 Botanic Panic collection.

Our Solution

Stepping away from our typical approach to a project from M.A.C, we played with animating photography in addition to 3D animation. Using the bright neon colours of the collection, we designed a fantastical world full of floral simulations that is exploding with colours. Pairing this with stop-motion-esque photography, we created a playful and magical world.

Our Role

  • Concept Development
  • Creative Direction
  • Live Action shooting (Directed remotely)
  • Photo shooting (Directed remotely)
  • 3D animation 


  • Social Media
  • Web
  • Mobile